Endo International plc and 3D Printing: Breaking Stigmas Around Men's Health

Peyronie's disease (PD) is a condition that affects an estimated 1 in 10 men in the United States, but diagnosis rates remain low due to the discomfort associated with speaking about intimate health issues. PD causes a curvature deformity of the penis due to the buildup of fibrous scar tissue, which can be painful during arousal and intimacy.

Endo International plc has launched a new campaign to raise awareness about PD and encourage men to seek treatment. The company has partnered with four real patients who have been diagnosed with PD or are experiencing symptoms to share their stories in a series of unscripted videos called the 'PD Pool Hall.'

The patients, both treated and untreated, discuss their experiences with PD, including its impact on their lives and their treatment journeys. Their authentic stories aim to normalize the conversation around men's health and motivate others who may be suffering from PD to seek help.

According to Justin Mattice, Vice President & General Manager of Branded Specialty at Endo, 'The most knowledgeable person to talk about Peyronie's is a specialized urologist, and the most relatable and empowering person is someone who has had PD themselves.' The videos are available on Endo's newly redesigned consumer website for XIAFLEX, which is the only FDA-approved nonsurgical treatment for PD.

XIAFLEX should not be used if the Peyronie's plaque to be treated involves the urethra. Mattice added, 'The men in the videos know firsthand the confusion, embarrassment, and even fear that men may face along the PD journey.'

By sharing their stories, these patients hope to inspire others to speak up about their experiences with PD and seek treatment from a specialized urologist. With XIAFLEX as an option, men can take control of their health and regain confidence in their intimate relationships.

Endo's campaign aims to promote awareness and education around PD, encouraging men to prioritize their health and well-being. The company will also use digital and social advertising to reach a wider audience and drive traffic to its website.

As the conversation around men's health continues to evolve, Endo International plc is at the forefront of promoting transparency and understanding around conditions like Peyronie's disease. By sharing real stories from patients who have experienced PD, the company hopes to empower others to take control of their health and seek treatment when needed.

Endo international plc and 3d printing